Tuesday, May 22, 2012

The Invisible Ad - A Unique Audience Capture

I can’t resist posting about great campaigns. I really like this ad campaign by LYNX Sunglasses. The invisible ad campaign was a concept created in an abandoned house in Sydney. All of the windows in the house were replaced with LED screens. To anyone passing by, the house looked silent and lifeless. However, if you put your LYNX sunglasses on, the house turned into an ad. Albeit a little steamy, I think the campaign is engaging and different. A unique way to capture an audience.