Tuesday, September 6, 2011

Activate Pedal Power

Based at the Los Angeles shopping center, The Grove, beverage brand Activate installed their latest vending machine - a pedal powered dispenser. The brand rewards consumers with free drinks for the time they spend pedaling on the attached bicycle. Part of the brand's new promotion, each participant receives a free bottle of Activate for every 30 seconds spent pedaling. The company also partnered with Nourish America to donate the retail value of all the drinks handed out to support malnourished pregnant women.

Earning your rewards is always fun. Beautiful weather, crowds of people egging you on, and just 30 seconds of your time can get you interested in a new brand....or get you a free bottle of one of your favored brands.

[via Springwise]