Have you seen the The MINI Thrill Bench promotion yet? Mini launched their MINI John Cooper Works Countryman in February with a great guerrilla campaign. A specially prepared Thrill Bench was created and placed through out the city of Geneva for the International Motor Show. The benches were placed at bus stops, public places close to traffic and in front of luxury hotels. As soon as passers-by took a seat on the bench, a MINI John Cooper Works Countryman drove up. Not only that, but strong vibrations triggered by sitting on the bench were synched with the powerful sound of the MINI. A great promotion filled with surprise, and info on the car itself.
