Wednesday, October 19, 2011

Recyclebank Rewards Alternative Transportation

Recyclebank is a company that rewards participants for recycling and reducing household energey with points that can be echanged for deals and discounts at nearby stores. It has been very successful both with signups, participants and using a social platform to get it's word out.

Recently, Transport for London, an organization that coordinates London's public and alternative transportation efforts contacted Recyclebank to help increase ridership in its bike-share program. The program was launched in 2010, but needed a boost. Recyclebank helped Transport for London create an overall aim: Reducing pollution and boosting overall health and fitness. The app allows Londoners to log the distance of their alternative transport journeys and receive points for the duration of the trip. At the end of each journey, the app assigns a certain number of points to the person's account. The points include health and environmental benefits. The app also points to local stores where they can redeem their points.

Live in London? Let us know whether you are signed up for the program, and whether you think it will help you chance your transportation lifestyle.

[via Fast Company, BBCNews]