Tuesday, October 25, 2011

Volkswagen Launches New Beetle with AR Campaign

Volkswagen recently launched their new 2012 Beetle with an Augmented Reality campaign. The company placed a series of AR billboards in cities around the world. Downloading the New Beetle app with your smartphone or tablet allowed consumers around the world see the billboards come to life.

In the video launching the campaign, Volkswagen says "advertising should always be as innovative as the car itself." Check out the video below and see for yourself - this one is based on the Canadian program.

[via simply zesty]