I wanted to share this recent report from The Curve,
produced by NBCUniversal Integrated Media. It shows how people are more connected
to brands in Social Media, but that brands are ineffective.
The results of this survey were collected among 2,50018-49
year olds in May, 2012. The group consisted of 2000 nationally represented
correspondents and 500 digital trend setters (early adopters and highly active
on their social networks).