Wednesday, January 30, 2013

People Are More Connected to Brands in Social Media More Than Ever

I wanted to share this recent report from The Curve, produced by NBCUniversal Integrated Media. It shows how people are more connected to brands in Social Media, but that brands are ineffective.

The results of this survey were collected among 2,50018-49 year olds in May, 2012. The group consisted of 2000 nationally represented correspondents and 500 digital trend setters (early adopters and highly active on their social networks).