Wednesday, May 25, 2011

MINI's Minimalist Campaign

MINI’s Recycled Billboards 

MINI Switzerland and advertizing agency DraftFCB created an interesting billboard campaign to advertise the cars. The project aptly named Minimalism, used left overs from other billboard posters to create a MINI car design and the copy BE MINI. They also stripped away layers of the posters to help give the billboards a colorful and "scrap book" like feel. The overall campaign was to emphasize the car brand's claim that they are all about the essentials, and not the extras. The campaign ultimately displayed 20 billboards throughout Switzerland.