Even though this concept was created by a student for a school project, I love it and think it would a great idea for Heineken to find a way to make reality. Max Arlestig and Maximilian Gebhardt of the Miami Ad School in Hamburg, Germany created the below video for a school project. The project, named "Heineken - The Invite" demonstrates a social media bottle opener that connects to your Facebook page (via bluetooth) and creates an event at your current location whenever you open a Heineken. Your friends can RSVP to the event, and the person who is able to get the most people at their party wins a free case of Heineken for their next weekend's party.
