Fun Valentine's Day Promotions

Happy Valentine's Day everyone! There are so many online Valentine's Day promotions, Social Media is lavishing in the day and if you haven't seen Google's homepage today...you should! Make sure you have your volume up. Heineken is also on target with their Serenade on Facebook. Here are two other cute Valentine's Day promotions:

Dove Displays V-Day Tweets on Screen in London Subway
Dove, a Unilever brand, is continuing the theme to their "Campaign for Beauty." On Monday asked consumers, What makes you feel beautiful? Users were able to respond via Twitter, and their responses were displayed on the big screen in Victoria Station. Today, for Valentine's Day, Dove is asking its consumers What do you love about your Valentine? Approximately 350,000 people pass through Victoria Station per day which gives Dove an amazing target audience for their campaign. In addition to the Twitter board, Dove ambassadors will be in the station handing out white tulips to commuters to share with their Valentine.

Innocent Smoothies Prints Personalized Valentines On Their Labels
Innocent always has great promotions. The last one we posted was back in 2011 for the Holidays - The Innocent Wooly Hats promotion. The brand's newest campaign is for Valentine's Day. Consumers can go on to the specially designed Innocent V-Day Microsite and personalize an Innocent bottle label with their own message and graphics. The label can be printed out and glued onto a smoothie bottle. The label can also be shared on Facebook and Twitter.

Any other promotions that you love out there? Share them with us. We would love to know why you love them.

Scandinavian Airlines Creates Smart Campaign

Knowing your customer profile is incredibly important. All too many companies just rely on general sales without thinking about who is actually buying their product, why and capturing the data they find. Scandinavian Airlines recently launched a really smart 2 for 1 campaign based on research they conducted about their customers.

The airline's research showed that their best customers were affluent couples who booked holidays to spend time together. In order to entice a higher number of sales the airline launched an app that required two people (a couple) to put their phones together at the same time and unlock a discount code. Scandinavian Airlines sent out over 100,000 emails to their existing customers as well as launched an advertising and social media campaign to highlight the promotion. Customers scanned a QR code each and were promoted to follow the promotion and buy tickets using the provided discount codes. 

Couple Up to Buckle Up from Tobias Carlson on Vimeo.



Cute promotion AND they sold out every ticket available to the promotion. 



[Scandinavian Airlines & Simply Zesty]