Monday, November 14, 2011

Innocent Wooly Hats

Every November for the past 8 years, the British Smoothie company Innocent, has produced the Big Knit campaign. To help raise money to keep the elderly warm every winter, the company creates mini wooly hats to place on their bottles. For each bottle with hat sold, at Sainsbury's and Boots throughout the month of November someone will stay a little warmer via the organization Age UK.

This year the company is adding a social media component to the campaign. By joining the Hat Tag Game on the Innocent Facebook page, you can submit photos of people or things that are wearing a little wooly hat. The company crowns one photo as the hat of the week by it's page voters. For every vote on the page, Innocent donates 5p to Age UK. The ultimate wooly hat tag winner (to be announced in December) will win £500 of Amazon vouchers.

Check out some of the photo submisions:



Totally wish we could buy the little wooly hat bottles here in the US. They are not only adorable, they are for a good cause.