App Wakes You Up Based on Weather Forecast

A fun post to help get you through your Wednesday afternoon! Belgian Agency, Boondoggle, has created an app that wakes people up dependant on the weather forecast. Perfect for those surprisingly frosty mornings. Being late because you have to defrost your car is no longer an excuse to be late to work!

Inspiration for the app came from the unusually cold weather last year and many of their employees being late for work. The app works in the same way as a normal alarm clock, however it collects weather forecasts during the night and if the forecast worsens it will change the alarm to wake you up earlier. Leaving you plenty of time to shovel and defrost your car, or leave early enough to catch public transport.

Interesting idea, although I am not sure how many people would opt to use this app. I don't know many people who would trust an app to wake them up earlier than scheduled.  And, with the unusually warm winter we are having, there isn't much need. But cute all the same.

[Simply Zesty]

Scandinavian Airlines Creates Smart Campaign

Knowing your customer profile is incredibly important. All too many companies just rely on general sales without thinking about who is actually buying their product, why and capturing the data they find. Scandinavian Airlines recently launched a really smart 2 for 1 campaign based on research they conducted about their customers.

The airline's research showed that their best customers were affluent couples who booked holidays to spend time together. In order to entice a higher number of sales the airline launched an app that required two people (a couple) to put their phones together at the same time and unlock a discount code. Scandinavian Airlines sent out over 100,000 emails to their existing customers as well as launched an advertising and social media campaign to highlight the promotion. Customers scanned a QR code each and were promoted to follow the promotion and buy tickets using the provided discount codes. 

Couple Up to Buckle Up from Tobias Carlson on Vimeo.



Cute promotion AND they sold out every ticket available to the promotion. 



[Scandinavian Airlines & Simply Zesty]