Daring To Be Different - Guerrilla Marketing Campaigns That Worked

I love recognizing Guerrilla Marketing campaigns that work. Whenever a client comes to BENG! asking for Guerrilla Marketing, we first ask why. What are you looking to accomplish and is this really the best median of communication. Don't get me wrong, Guerrilla Marketing campaigns are great; but you have to realize what you are trying to attain and be smart about it. There are so many examples of bad campaigns, you need to steer clear of Guerrilla unless you are certain you know what you are doing. Flash mobs are a great example. Super popular for a while - it seemed like everyone had booked a space in Times Square, NYC.

Here are some great examples of Guerrilla done right:

Mr. Kipling Cake-To-Go Dispenser
The cake brand lined up 130,000 freshly baked cakes to give away in several locations throughout the UK. Cake enthusiasts could head to any of the installation boards, press a button and release their slice of cake.

Talking Domino's Pizza Scooter

Helping to create visibility of the brand in The Netherlands, this low budget campaign is genius. The brand hi-jinxed some scooters and modified them to shout the Domino's brand name whenever the driver would shift gears. Not only turned heads, but also created some laughs too!

Frontline Mall Ad

A local pet store chain had a limited budget to get the word out about their de-ticking product. Deciding on a Big Splash for their strategy, they decided to decal the floor of 3 popular malls. The idea is that there is more going on with your pet than you can see close up. When walking over the floor you notice that you are walking on a giant ad of a dog and Frontline, however when you change the floor you are on, you see that the people act as fleas walking all over the dog. Funny, smart and catchy, people will remember this one!

Sources:

Stylist.Co.UK

http://www.ubergizmo.com/

Ads Of The World

I like collecting successful campaigns so if you have one that you really love send it over to me!

Best Guerilla Campaigns

Can't resist sharing some awesome campaigns. Check back in with BENG!Buzz next week for Part 2!

Nikon Paparazzi

The poster was created with lights and interactive sensors. So when commuters passed the billboard, the cameras would flash. Decked out with a red carpet, the billboard had a real paparazzi feel to it.


Fitness First - Weighting For the Bus

A gym chain in The Netherlands wanted to gain some new recruits during a time when most people are thinking about trimming down for the summer. The gyms bought out space at bus stops and transformed the bench into a weighing scale. Anyone sitting on the bench would have their weight in kilos appear on the ad poster. Congrats to N=5 for this innovative piece.

UNICEF Dirty Water Campaign

With a very low budget, this campaign brought awareness to New Yorkers who take clean water for granted. The organization bottled dirty water in 8 different varieties including Cholera and Malaria. The vending machine was placed in a central NY location and people were encouraged to purchase a bottle of water for $1.The machine engaged 7500 passersby