Tuesday, November 8, 2011

6-Story Windows Phone Lands in NYC

Microsoft is launching four new devices later today, so to coincide with the launches and take on the Android and Apple phone platforms, the company has decided to plant a GIANT billboard. The 6-story phone is on the pedestrian plaza on 34th street Herald Square - right next to Macy's. I'm not kidding when I say it's huge and actually measure out to be 6 stories.

Does it grab people's attention? Yes. Will it sell more Windows phones? Not sure. I love my iPhone, and I am not sure whether a  6-story phone will make me change my mind. I think the stunt needs to be a little more content driven...but maybe there is more content to come.

If you have been to see the phone tell us your story. Would love to hear what you think!