Wednesday, October 12, 2011

English Cassoulet?

How do you make a Cassoulet brand known in France? You get people's attention and provide a desire to buy a local French Product - La Belle Chaurienne. The brand recently launched a buzz marketing campaign by getting up close and personal to some French market goes in Castelnaudary, France.

In the video you are about to watch, you will see a hidden camera promotion where an English Actor goes to a local market and tries to sell English Cassoulet (a mint, Curry and marmalade mix), and tries to convince market goers that the English invented Cassoulet. Watch what happens!

What do you think? Would this video grab their target market - Digital Mom's and supermarket goers? They received 300,000 hits in the first week of the video being online in France. Will the momentum continue?

L.A. Solution produced the video along with Pinkanova.