To help celebrate the brand's 125th anniversary, Coca-Cola France recently launched a pop-up bar and restaurant called La Bulle (the bubble). Housed on the Champs Elysées, the installation uses digital technology to imagine the way people will drink Coke in the year 2020. The brand collaborated with W&Cie, to create a space that responds and adjusts to the time of day and the moods of the people visiting the store. As people enter the installation, an interactive arch triggers visitors senses with sound, lighting and touch installations.
The bar and restaurant will be up in the Champs Elysées until June 26th. Other installations will pop up across other locations in Paris to help engage more customers.
Anyone in Paris...go check it out and report back to BENG! on the experience!
[via psfk]
