Nike ID's Interactive Billboard

 

Nike ID recently launched a contest to feature a custom sneaker on a Copenhagen Nike ID billboard. The campaign, promoted on the Nike ID Facebook page saw thousands of entries. As the Facebook entries and votes continued to come in over the 2 weeks of the competition, graffiti artists spray painted the billboard to reflect the current winner at the end of each day. The winner, Christel Winther, has her design permanently displayed on the billboard. 

Here is a video displaying the campaign:

Nike iD real-time customized billboard - The Celebration from Nike Running Denmark on Vimeo.

[via PSFK]