Wednesday, May 11, 2011

Ariel's Big Stain Campaign


Ariel and Saatchi & Saatchi Guangzhou's recent collaboration, Big Stain, was an interactive campaign to help promote the detergent brand. The campaign placed giant digital t-shirts throughout the Chinese province Guangzhou with Wii consoles disguised as giant bottles of ketchup, soy sauce, mustard and Ariel. The t-shirts were displayed in public areas, passersby used the Wii consoles to create virtual stains on the shirts, and then remove them with the Ariel controller. A great way to get people to interact with a brand. Who doesn't love a chance to play a Wii game!

Check out the video to see the campaign in action: