Tuesday, May 31, 2011

Cadbury Shares Joy!

Cadbury Share the Joy site

For the new campaign, Cadbury New Zealand spent 6 months collecting sounds of joy from all over the country. The brand is now using them in a Glass and Half Full production with the help of local signer Bobby McFerrin. The Share the Joy project mission is to create a song made entirely out of sounds of joy from New Zealand. To help fill out the project and create the sounds of joy, the brand is producing experiential events throughout the country which will include a hand clapping powered Christmas light show in Wellington, the launch of 25,000 rocket balloons at a Raggamuffins event in Rotura, a snow globe in Auckland to lead up to the Christmas holidays, a giant sprinkler on some of the beaches in Auckland, and giant beach balls with cameras inside them to capture the joy.

Find out more about the project here.