Thursday, February 24, 2011

Mini USA Takes Countryman to Times Square

To launch the new four-wheel drive Mini Countryman, Mini USA recently created an eight panel billboard display in Times Square, New York. Two fiberglass Mini Countryman cars were hung on the billboard on a mountain scene with the words "let it snow."  Definitely eyecatching as New Yorkers and Tourists snapped shots of the mounted cars asking themselves how they got up there!