Saatchi and Saatchi recently created a campaign for Amnesty International to raise awareness about human rights violations in China. The campaign placed chopstick-pencils in Chinese restaurants to inspire people to use their literary voices and start writing about the human rights in China.
The instructions read:
1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china [tentative URL]
[via Ads of the World]
