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The first promotion of it's kind for rental cars. Mazda has paired up with Enterprise Holdings (owner of Enterprise Rent-A-Car, Alamo and National Car Rental) to create a marketing program to help them promote and ultimately sell the new Mazda 6. The OnRamp QR code program has codes tagged on each of the Mazda 6 rentals for customers to scan. The program sticker labeled 'Like What You See?" will be placed on all of the vehicles and will lead custoers to a mobile-optimized site with information about the car. As per PSFK - Enterprise believes that the program will potentially reach out to one million car renters a day.
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