Thanks to Hurricane Sandy I have been able to
spend some quality time at home, which has also meant some great
reading. I came across this great compilation of Facebook Stats by Simply Zesty and thought I would share.
Top 10 Countries
With
1 billion users world wide I don't think this list comes as a surprise,
but it is interesting to see who compiles the 1 billion.
Top 10 Pages
It's a mix of YouTube, Google and celebrities.
Top 10 Brand Pages
I
think we pretty much all know that every large brand has a Facebook
page. Whether it is a good one or not can be debated, but most brands
have adopted a page to round out their online and Social Media presence.
Top 10 Celebrity Pages
Celebrities
(aka personal brands) have also adopted Facebook as a medium for
getting their image out. Here are the most popular celeb pages:
Top 10 Media Pages
Interesting
to see how far ahead Facebook, Youtube and MTV are in relation to the
others. There are absolutely no newspapers or traditional media outlets
in the top ten.
Here is an infographic produced by Lab 42 on What Social Media Users Feel About Liking Brands on Facebook. They polled 1000 users to get the results they show in the infographic below.
Key Take Aways:
75% of users feel more connected to a brand on Facebook
69% liked a brand on Facebook because a friend did
46% liked a brand, but had no intention to buy from them - Why? They wanted a free item, like but can't afford the products, or liked a brand to help out a friend
There are some great pieces to this infographic. Definitely take a look at it and think about it in relation to your social media mix.
In yesterday's post I discussed the most simple definition of Experience Marketing. The underlying necessity for knowing your customer and using that knowledge to create an experience that will be worthy to them and ultimately provide you with the engagement you are seeking for your brand or product.
Here are some examples of great experiential pieces. They were successful because at their core they spoke to customers on a behavioral level, and the experience was deeply rooted in what the brand and product had to offer.
The Mercedes Benz Tweet Fleet
Mercedes Benz wanted to promote their park assist feature in their cars. The app helps you find parking spaces in your area, and navigates you to the spot. Knowing people's frustration with finding a parking spot in an urban environment, especially around the holiday's was the main impetus for this great campaign. Mecedes Benz created the Tweet Fleet, and their experiential campaign was born. The company had cars driving around Stuttgart, Germany tweeting empty spaces with geo-tags so that followers were alerted to the space and it's location via the navigation system.
Not only was Mercedes Benz one of the most popular brands through out all platforms of Social Media in Germany for the duration of the campaign, it was in the Top 3 of talked about brands. A win-win for customers, who considered the Tweet Fleet Park Assist campaign a game, but for the brand who received accolades, and a lot of unsolicited press. Great buzz always works!
Also check out my Four Fun Interactive Campaigns post from last week. The T-Mobile Live Angry Birds promotion was a clear success and a personal favorite. T-Mobile, wanting to promote themselves in Barcelona, created a live Angry Birds game in a public space. It's not a far stretch to associate T-Mobile with virtual and gaming fun. They capitalized on the incredibly fun and popular game, and customers who engaged had fun. Fun they will associate not only with the game, but with T-Mobile. Check out the video and see the looks on everyone's faces. There is a community feel that just made this campaign perfect!
Have your own example of a great Experiential piece? Share it with me and let's talk about it!
