Thursday, January 12, 2012

Hyundai's iPhone Controlled Racing Game

Hyundai recently brought the world's largest iPhone controlled racing game to Times Square, NYC. Passersby registered and are then were given a turn using their iPhone as a controller. Not only was it a great experience for the controller, but those around totally got in to the game too. The crowds become a mini grandstand and with the apps being downloaded before playing, each participant took Hyandai home with them.