Tuesday, June 7, 2011

Danone Actimel Breakfast Reminders

Love the strategic thinking behind this marketing/advertising campaign in Brazil. See the video below on how Actimel by Danone was able to enter the households of influential mothers and get them to start using Actimel, and spreading the Actimel message. Brilliant!

Breakfast Reminder from Simone Santos on Vimeo.

[via Contagious Magazine]