Monday, May 9, 2011

Heineken Glows in the Dark & Launches An Exploration

Heineken released a new bottle which debuted a few months ago in Milan, Italy. The new bottle is aluminum and features graphics printed with invisible ink that, when exposed to UV light, will reveal a the brand's signature stars.


Along with the redesign of the bottle, the brewer announced the Open Design Explorations project.
The first project in the program will launch in June 2011 and will invite emerging design talent from around the world to envisage and create a pioneering 'pop up club' that will be unveiled in Milan to coincide with Salone Internazionale del Mobile 2012. 

To become part of the design exploration team, young designers will be selected via the modern-equivalent of sketching on the back of a beer mat. Talent nights will take place in major design and nightlife hubs in Asia, Europe, USA and Latin America. Once chosen, the design exploration teams will focus on designs in the fields of interior architecture, product, graphic, interactive and experiential, fashion and identity, all integral elements of an exciting and unique nightlife experience. Each team will be lead by a renown designer.

The unveiling of the ‘pop up club’ will coincide with Salone Internazionale del Mobile 2012, and will give the design talent involved in the project a platform to showcase their work on a global stage. In line with the approach of the ‘open design explorations’ the club will also provide an environment for designers to share views and ideas, giving an opportunity to take the exploration on to the next stage.

Check out the Heineken Website to learn more.