Wednesday, November 17, 2010

Dance Through Your City With Range Rover

Remember the City Shapers campaign by Range Rover?

The band OK Go, recently debuted its animated toast video for Last Leaf. Their latest endeavor, Dance Through Your City, partners them with Range Rover and the Evoque launch. They are creating a massive digital sign over Los Angeles using GPS and a digital app. Today, Wednesday Novemeber 17th, OK Go will embark on an 8-mile trip through the streets of LA, during which the musicians will use the app to create their journey and spell out the band name. The trip will essentially be a party-concert parade and and fans can follow them while they sketch themselves into the city by documenting their journey. As part of the promotion, fans are encouraged to use the app to create their own artwork and the best of which will be featured in the band's upcoming video.

Check out more info here