Wednesday, October 6, 2010

There is Art in Brand Marketing

To help promote its latest vehicle, Evoque, Range Rover created an art installation to be housed in and around Paris. Four well-known Parisian artists created the street installations. "The Range Rover Evoque has been designed with a creative and urban audience in mind," said Land Rover design director Gerry McGovern in a statement. "Paris is the first city to see the car and we wanted to mark its arrival with a series of unique installations that epitomize the cars' city spirit."