There is Art in Brand Marketing

To help promote its latest vehicle, Evoque, Range Rover created an art installation to be housed in and around Paris. Four well-known Parisian artists created the street installations. "The Range Rover Evoque has been designed with a creative and urban audience in mind," said Land Rover design director Gerry McGovern in a statement. "Paris is the first city to see the car and we wanted to mark its arrival with a series of unique installations that epitomize the cars' city spirit."