Orange, a UK telco, has created a digital space called The Feed. The site launches a weekly topic, game or competition to help engage the brand's audience. This week, Orange collaborated with POKE London to turn Tweets into harmonized songs sang by The Rockabellas. Select Tweets tagged with the site's code word #singingtweetagrams are recorded in to one of a kind downloadable Tweetagrams. The Tweetagrams are posted on The Feed site and the author of the Tweet is informed via Twitter when their gram is recorded and available.
The program is a great way to utilize Twitter and social media to directly engage consumers. Its fun, personalized content is entertaining, but also seems like a gift for being loyal.
