Happy hump day! To help you get through today - an not wishing that you are outside sipping rose on a terrace in St. Tropez....check out these beautiful, colorful and explosive photographs from Magnum Ice-Cream's latest ad campaign. The company recently launched in the USA, after being a huge success in the European market for years. Glad to see they are finally making it across the pond!
The project was done by Lola in Madrid Spain, and Diver & Aguilar, an agency known for their spectacular photography. Magnum recently developed a way to include liquid filled chocolates into their ice creams. As per D&A:
Working with Detonators, Small explosives, High Speed trigger and Flash Photography at speeds of up to 1/2000 of a second. The calculations can be fed into the computer to predict the exact moment and therefore depth of the explosion or effect they wish to generate.
The results, unique infinite permutations from a world of chaos that paradoxically could only be created through very precise and technical calculations.
Each photo represents a different Magnum temptation: Brownie, Fruit, Hazelnut, Chocolate, and Orange with Bonbons. For a closer look, check out D&A's Behance Network. They usedNot sure about you....but I'm tempted!
