Lego launched a new ad campaign in Singapore in March. The outdoor ads, when viewed from the front, showed Lego murals that blended in with the background of the city and added a great illustrative imagination to the scene. The three ad spaces shown below were designed by Ogilvy and they are named: Whale, Monster and Caterpillar. All three used a total of 97,000 1 x 1 Lego plates.
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| Caterpillar |
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| Whale |
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| Monster |
