For a two week period in Berlin, people passing through the city's Kurfürstendamm shopping boulevard were able to participate in a Mini campaign. The campaign, coined as It's Personal, is a BMW offshoot that used an interactive Photo Booth that captured the faces of Mini fans wearing colorful headphones and blasted them onto a massive video screen hung in the boulevard. Each participant's photo was placed next to their favorite Mini model and entered for a chance to win their favorite car.
The contestants had four models to choose from. If you were not in Berlin, you could participate through the Mini Facebook app where you could snap a picture of yourself wearing a pair of virtual headphones in your favorite Mini color.
[via Cool Hunting]
