Interbest, a Dutch outdoor advertising company, used a male stripper to build awareness of their billboard visibility in a campaign that recently won gold at the 2011 Clio Awards. The campaign is a progression of billboards which start off with an overweight man fully clothed with copy saying "The sooner you advertise here, the better." As the billboards go on, the man has less and less clothing on, and the last one - just in time - is taken up by an ad for Radio 2.
