Ikea Gardrob was launched in October 2010. The competition took 25 promising and not yet established Swedish fashion designers and allowed them to showcase a mini-collection in the Ikea double PAX-wardrobe. The designers were judged by a respected Fashion jury: Margareta van den Bosch (creative adviser at H&M), Ann-Sofi Back (Swedish clothing designer), and Elin Kling (fashion blogger and tv-host). The finalists showcased their work in a pop up store in the center of Stockholm for four days. The winner was Andreas Sundelin Wiberg; who makes watches out of old car parts and machines.
