Xide is an alcopop from Carlsberg in Sweden. The brewery wanted to refresh the Xide brand and hired Åkestam Holst, Stockholm to create an interactive campaign. The agency created Xide Mood, an application that connects your favorite music mix with the different moods of a party. The site allows visitors to adjust their ratio of Pop, Rock, Metal, Hip Hop, RnB, Soul, Reggae, Club and Swedish hits and create pre-party, party and after-party mixes. With each of the mixes, the site suggests what flavor of Xide would work best for the mood of the music and party.
