Wednesday, January 23, 2013

2013 Consumer Trends and How They Will Impact the Events Industry

 At BENG! we love and the interesting trend reports they come out with consistently throughout each year. Their most recent report: 10 Crucial Consumer Trends for 2013 helps us understand the direction trends from last year are moving and how we can incorporate these into an events setting. See below for the trends we feel will be big this year.

Trend 1: Crowdsourcing
Everyone is still talking about crowdsourcing crowdfunding. Consumers want more than just purchasing power. They want to get in on the ground floor. Consumers want to help companies think up the next big idea, they want to help their favorite brands or companies raise funds and they want to see their products grow on a vertical and horizontal level. Expect to see crowdsourcing at events – whether they are conferences, internal company events and experiential consumer events. It’s time to let brand followers do the talking and decision making.

Trend 2: BYOD – Bring Your Own Device
Mobile has been huge for many years now…and expect that trend to continue. We need to start relying on the notion that consumers (aka attendees of our events) will look to their mobile devices to help maximize every event they attend. The time of providing your attendees and event goers with devices is almost over. We need to start thinking more along the lines of integrating our attendee’s devices and using them wisely. Have them download an app to help crowdsource a problem during an internal business event, or use their own devices to upload their tweets or photos to a livestream wall at you next event. Bring your own device isn’t a fad. Use every mobile device to your advantage and have them all speak out for you!

Trend 3: Eco-Events
The environment and sustainability isn’t new. Consumers have had a growing interest in companies that are green and brands that are invested in sustainable growth. As per, consumers want products that “can be given back to nature to grow something new.” The idea that products and items can be given new life and not just recycled. Make sure to keep eco-friendly and sustainable event methods at the core of your event. Especially for product launches and product based events.

Check out the other trends listed in’sreport here. Have something to add? Contact me and let’s start a thread: nicolen at bengny dot com.