Trend 1: Crowdsourcing
Everyone is still talking about crowdsourcing crowdfunding.
Consumers want more than just purchasing power. They want to get in on the
ground floor. Consumers want to help companies think up the next big idea, they
want to help their favorite brands or companies raise funds and they want to
see their products grow on a vertical and horizontal level. Expect to see
crowdsourcing at events – whether they are conferences, internal company events
and experiential consumer events. It’s time to let brand followers do the
talking and decision making.
Trend 2: BYOD – Bring Your Own Device
Mobile has been huge for many years now…and expect that
trend to continue. We need to start relying on the notion that consumers (aka
attendees of our events) will look to their mobile devices to help maximize
every event they attend. The time of providing your attendees and event goers
with devices is almost over. We need to start thinking more along the lines of
integrating our attendee’s devices and using them wisely. Have them download an
app to help crowdsource a problem during an internal business event, or use
their own devices to upload their tweets or photos to a livestream wall at you
next event. Bring your own device isn’t a fad. Use every mobile device to your
advantage and have them all speak out for you!
Trend 3: Eco-Events
The environment and sustainability isn’t new. Consumers have
had a growing interest in companies that are green and brands that are invested
in sustainable growth. As per Trendwatching.com, consumers want products that
“can be given back to nature to grow something new.” The idea that products and
items can be given new life and not just recycled. Make sure to keep
eco-friendly and sustainable event methods at the core of your event.
Especially for product launches and product based events.
Check out the other trends listed in TrendWatching.com’sreport here. Have something to add? Contact me and let’s start a thread:
nicolen at bengny dot com.
