Monday, April 30, 2012

Kraft's Special Thank You

Kraft has gone all out to engage their fans this year. It probably has a lot to do with the brand's latest addition to their team - Social Media Guru Bonin Bough who left PepsiCo to take on the Kraft challenge. Most recently, Kraft's Macaroni & Cheese Facebook page posted a message: Like this post and you never know what may happen. A couple of days later, fans found out exactly what Kraft meant:

You LIKE a brand and its posts. But does it ever LIKE you back? KRAFT Macaroni & Cheese does. That’s why, with the help of The YellowJackets a capella group, we’re personally thanking our fans who showed us love by “liking” our Facebook posts.

The direct response was great, not only was the video of Likeapella sharable, it was a fun and engaging way to thank fans and the brand's target audience. Creating a direct link between company and audience is every company's main goal through social media. Rarely is it a such an honest and authentic piece as this.

Check out the video here:

Other Kraft Posts: