Wednesday, December 14, 2011

Starbucks Cup Magic for the Holidays!

Have you seen any Starbucks Holiday Characters on their signature holiday red cups recently? Use your iPhone or Android smart phone to scan all five characters that are found on the chain's cups, blend bags, and in-store signage and watch them come to life on your phone.  You can watch teh winter fox come frolic in the snow, some carolers and much more. You can also use the app to find special offers,  send gift cards to others and share your Starbucks experience socially. A little simple, but still a nice campaign to continue the sharing aspect of Starbucks' social media projects.