Thursday, December 8, 2011

Heineken BeerFriender

Heineken have been on a role this year with all of their promotions. This one is no different. The company has launched a new social campaign to promote their BeerTender. If you don't have one at home, you should definitely consider getting one. The beer is delicious out of the mini keg...much better than out  of the bottle.

Anyway, Heineken identified an issue with the BeerTender during the holiday season. Everyone wants to get one for themselves, which doesn't fit with the spirit of the season. So, they created a Facebook App, the BeerFriender, where people can connect with others who would also like a BeerTender for the holidays. Basically, you buy each other a BeerTender - comes complete with gift wrap and card - so you don't have to feel selfish...and why not make some new friends for the new year!