Absolut Vodka has introduced Absolut Blank, a global creative movement. The project is comprised of 18 artist collaborations, films, print and outdoor ads, events and a digital art piece that evolves on your smartphone.
Mark Hamilton, Global Marketing Directory at The Absolut Company, describes the project:
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together artist collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT.”
The results so far are beautiful.
Absolut Blank from Protein® on Vimeo.
