Thursday, March 10, 2011

Coining for Cadbury

Helping to promote Cadbury, the UK based chocolate company created the Spots vs. Stripes Race Season campaign.  The goal: to dazzle the world with extraordinary feats of everyday speed. The company has gathered contestants from all over the UK to compete in races like fastest toilet roller, fastest tea maker, fastest clicker and fastest bedmaker.  Most recently, they raced to find the fastest coin stacker. To coincide with that race, Cadbury wanted to build up the momentum for the London 2012 Olympics by creating a coin sculpture reading London 2012. The sculpture used 31,010 coins assembled over 5 days by a team from 2D3D. The company had singer Alexandra Burke and athlete Steve Backley launch and compete in the stacking race next to the sculpture.

Check out the video below for more info on the making of the sculpture:

Click below for a video on the launch of the race: