Tuesday, December 7, 2010

The Royal Opera in Stockholm Emotion Planner

The Royal Opera in Stockholm has found a way to connect the opera house and commuters in Stockholm. The Emotion Planner (Kansloplaneraren), replaces every subway station in Stockholm with an emotion, each with its own designated piece of opera or ballet music. Site users enter the emotions they wish to travel between, resulting in a play list of music to enjoy along the way. The campaign recently won a gold web award at the 2010 Epica Awards.