Friday, December 17, 2010

Making the Invisible Visible

Marketing for a cause can sometimes get lost in the shuffle. Trying to keep ideas up to date and then in the minds of the targeted audience isn't easy. In this particular case, Amnesty UK has created a haunting campaign. In an attempt to raise awareness for death row prisoner Troy Davis, Amnesty International as designed a series of installations called "Making the invisible visible." Posters displayed on fence railings show Troy's face only to those looking from an angle. The fence campaign, online at Amnesty UK, calls for members of the public to support Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction. Regardless of whether you believe in the death penalty, Troy's face will stick with you for the rest of the day.

Check out pictures of the installation along with a video explaining more.