Over the next few days, I want to post about some really neat campaigns.
A Philharmonic Surprise
Recently, the Copenhagen Philharmonic surprised passengers in the Copenhagen
Metro by hosting a flash mob. To help promote and celebrate the 2012/2013
season, the orchestral flash mob performed and recorded their version of
Morning, from Edvard Grieg’s Peer Gynt. I would actually find this a super
pleasant surprise during my commute.
Alcatraz Delivery – Prison Food Delivery
Service
To promote the first season of the hit TV show Alcatraz in Spain, Leo Burnett Iberia decided on a different way
to help promote and build hype for the show. The agency created a fast food
delivery service called Alcatraz Delivery, which was actually based on an
actual prison food delivery service.
Each order is pretty much what you can expect from prison, and it was hand
delivered by a prison inmate complete with accompanying police officer. Each
order contained food and a package containing information about the show and
the Premier. They even went as far as to create a customer service line. See
the case study below.
