The 11 trends are:
- Attentionomics – Marketers begin to realize the value of attention and not just reach in driving conversion
- Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk
- Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change
- Transmedia Storytelling – If there’s one constant it’s that humans crave stories. Technology creates new expectations
- Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content
- The Integration Economy – Social media efforts can no longer exist in fragmented, non-formal initiatives. They begin to integrate
- Ubiquitous Social Computing – As competition heats up mobile devices, consumers closer to being socially connected anywhere
- Location, Location, Facebook – If 2010 belonged to solely Foursquare, it’s likely that Facebook will rain on their parade in 2011
- Social Media Schizophrenia – Social overload is no longer a problem for tech mavens, but a broader population
- Google Strikes Back – Google proves that the best way to beat Facebook & Twitter is to do what they do best: index them to pieces
- Viva La Social Web Site – Businesses realize that integrating social functionality into their existing web sites is what users now expect
