KarmaTech: Tech-Savvy Shoes

Can your shoes update your Facebook status, get you a discount at your local eatery, or put your picture on Flickr? Check out the new social media concept that is activated by your shoe!

WeSC Karmatech from Pier Madonia on Vimeo.


Swedish agency, Hyper Island, has placed an RFID (radio frequency identification) tag in a shoe for their client WeSC. The KarmaTech shoe can be placed on a reader to update the wearer's status on Facebook and Twitter or launch photos and videos on You Tube and Flickr. You can even add friends to your Facebook profile if you and your new buddy share the mat. If the technology works and catches on, this could go beyond social media sites: special entry to events, VIP access to free products...the sky is the limit.

Airwalk's Invisible Pop Up Store

 

Airwalk reissued their classic Jim shoe for a November release. To reserve one of the 300 pairs, the brand encouraged fans to download an app to their Iphone, go to a specified location and then snap a photo. If in the correct location, the fans would essentially pick up a virtual picture of the shoes. Capturing the virtual shoe on their phone qualified them to line-up and pre-order the shoes.

The invisible pop up shop opened on November 6th in both Venice Beach, LA and Washington Square Park in NYC. If there were any shoes left over after the event, they are now open to the general public via the Airwalk Website.