On Jan. 23rd, Tropicana and art collective Greyworld collaborated to treat Londoners to a little something special. The brand collaborated with artists to create an artificial sun in London's Trafalgar Square. Part of Tropicana's "Brighter Mornings" campaign, the event took over six months to prepare and execute and used over 60,000 light bulbs. The sun weighed 2.5 tons and rose an hour earlier for Londoners than their natural sun. Such a great way to treat your target market - or potential targets - to something special. Winter can definitely get dark and dreary, and associating Tropicana with light and your morning ritual is a great way to get your brand into people's minds. [via PSFK]
