Ever wanted to know what happens at IKEA stores after they close? 100 lucky Facebook fans in Essex, England were given a unique opportunity to do just that. The chosen guests were able to spend one night inside an IKEA store warehouse. The idea for the event was inspired by the Facebook Fan Page "I wanna have a sleepover in IKEA." The page has about 100,000 followers and picking up on their fan base, IKEA decided to treat 100 of their fans to their sleepover wish.
The event happened in November and was for guests 25 and over. There was a strict pajamas only dress code, and IKEA handed out goodie bags that contained eye masks, snacks, towels, and slippers etc. The lucky guests were treated to manicures, massages and a bedtime story read by a British reality TV celebrity. IKEA even called in a sleep expert to help give out tips on getting a good nights rest.
Great promotion to help reward and motivate an existing Target Market. Not to mention capture the attention of those not on the IKEA bandwagon.
