Participants had to simply be near the screen, access a URL and then create their artwork. 9 renowned artists generated patterns that were used as the brushstrokes for everyone's art. The artists included Oscar nominated and Emmy winner Alex Kurina, Lorenzo Petrantoni and photographer film director Zara Holloway.
Since the FLUXe project was shown on a big screen, participants could create thier pieces simultaneously to help create one large piece of art shared by everyone. By the end of the night over 1000 paintings had been submitted by participating 'artists'. All of the paintings were added to a gallery that could be found on the bank's Facebook page online. To add a charity aspect to the project Scotiabank is donating $1 for every like the page receives to the Arts for Children and Youth Organization, an arts group that allows kids in high priority communities to experience grass roots art in education.
