American lifestyle company Echo Unltd launched a Canadian e-commerce site and to help promote the new site sent out a mobile graffitti campaign featuring the artists of the 123Klan. The two French street artists collaborated on the Echo's spring 2012 collection and were the obvious choice for the campaign.
To raise awareness for the the company the artists entered the Under Pressure Festival and spray painted an entire delivery truck over the course of two days. The entire weekend of painting was captured via video and drew a crowd.
The video captures the planning and creation of the two day campaign.
