Thank you to S-Net, The Impact of Social Media from ROI Research sponsored by Performics for their most recent study on the Importance of Brand Discussions on Social Media. A big thank you to MediaPost Publications for posting it!
Here are some of the findings we find important:
* 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands.
* 31% of overall respondents purchase more from companies/brands that they like/follow than from brands/companies they do not. And, educational institutions, sports and entertainment top the list of most discussed categories on social networking sites.
* 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands.
* The reasons for discussing products, brands and companies on social networks are: to express satisfaction with a purchase, to compare prices, to give advice.
* Availability of coupons seems to be the main desired brand interaction by liking or following a company or brand. Followed by Notifications of sales or deals, and information about contests and sweepstakes.
Based on the study results, the report suggests the best practices to make the most of social networks are:
* Understand customer desire for brand interaction.
* Create and adapt strategies to cater participation to expectations and desires.
* Allocate resouces to the most relevant and appropriate social networks.
*Regularly monitor and measure social network activity.
